Copies of Nigerian newspapers

The story of Nigeria’s independence since 1960 would be incomplete without acknowledging how the media contributed to expose the way colonialists exploited the country’s resources.

The media an indispensable tool to promote good governance, economic prosperity and social integration

However, will Nigerian media retain its pride of place in the 21st century in view of the global media revolution that changes the approach to information dissemination from PUSH to PULL and PASS?

Technology gives rise to social network tools such as Facebook and Twitter that serve as platforms to share information with others and is fast rendering the old approach (PUSH) irrelevant is all over the world.

The technology provides solutions to the issue of time constraintoften faced by audience as they now have access to information needed and share it with others on the internet.

Technology therefore presents a challenge to the Nigerian journalists to be part of the revolution to hold tight their audience or risk losing relevance.

‘Push approach’
Prior to the independent in 1960, the approach of information dissemination by the Nigerian media is PUSH.

This means that the media (print) decided on what stories to furnish its readers with and push it to them, because technology did not allow their audience to search for the information on their own.

This was the trend even with the enactment of deregulation Act in 1992 that gave rise to private broadcasting stations in the Country.

Social network tools such as Facebook and Twitter which are operational on computers and mobile devices have now made online communications more of interaction than the PUSH and PULL approaches.

With these tools, users not only pull information, but also share pulled information with others.